How to simplify your message so your audience will actually read (and understand) it. In a recent meeting with my marketing firm, PracticeProfs, we were discussing the growth of my blog readership. Fortunately, folks are interested in the topics, and attorneys like you now visit my blog more often than my homepage. The data shows that readers are interested in finding answers and tips rather than an overview of the firm. Website visitors are staying longer, viewing more pages, and then calling to follow up. I certainly feel honored. Thank you.